Out of the dozens of options for mylar bag packaging, it’s easy to underestimate the humble stick package. These thin and portable packages have the same insulating properties as mylar bags, but you can fit a dozen of them in the palm of your hand. Stick packages can hold everything from coffe grounds to collagen powders to small solids and snacks. Here are four reasons to add products in stick packaging to your line.
Help Customers Get the Right Dose
One of the key purposes of effective packaging is to help the customer have the best possible experience with your product. Instructions printed on the package are only one part of the equation, as you can’t expect every customer to carefully read, understand and follow written directions.
One example of packaging that helps customers preserve your product is easily resealable packaging. Without this design consideration, many customers will neglect to seal the package and experience a preventable dip in your product’s quality.
Stick packaging is another great example because it doesn’t require customers to measure your product themselves. Many busy people attempt to eyeball measurements, so they can either make your product too strong or too weak. They may assume they don’t like the product when the problem is really a simple error in measurement. Avoid this by introducing the product to the customer on a single-serving stick package, instead.
Creating a Consistent Experience
Stick packaging easily provides the perfect single serving of your product. With no errors in measurement, you can be sure each drink or mix delivers the ideal experience. Single servings also won’t suffer from poor storage like a larger container might. Stick packaging shows the customer exactly what a correct, properly stored serving looks and tastes like so they can replicate that experience every time.
Accessible Sample Size To Hook Customers
High grocery prices make many customers reluctant to add new products to their pantries. If their family dislikes the product, they’ve wasted money that could have gone towards next week’s bill.
That makes sample-sized sticks more important than ever, particularly for expensive products such as coffee. Stick coffee packaging gives your brand a chance to compete against customers’ current favorites in a competitive market. Adding sample sizes and free samples to your product line is a surefire way to introduce your product to customers who are too cautious to purchase an unknown full-sized product.
Help Customers Enjoy Your Product On the Go
Stick packaging is unmatched in its convenience. Customers can throw a few mylar sticks into their purses just because, and they can also grab a stick from the pantry on a busy day instead of measuring and mixing a serving themselves. An investment in stick packaging dramatically improves customer experience. It also often allows you to sell smaller amounts of expensive products in a box, trading volume for the benefit of convenience.
Stick packs promote freshness, ensure proper use of your product and provide a huge boost to marketing efforts. Whether you’re selling instant coffee, spices or vitamin powder, it’s time to add stick pack packaging to your brand’s arsenal.
